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EXPERIENTIAL MARKETING

Ready to engage with your customer?

Experiential marketing, sometimes called "engagement marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.


Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands.  Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. 


Reach out to us today to learn how Rock Star All Access can help you 

design, build and execute your Experiential Marketing Strategy.

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